THE ART AND SCIENCE OF PERSUASION

A lot of people will tell you they know when a communication isn't going to succeed in achieving what they want. Far less people have the ability to vary their behaviour and choose an approach that may deliver what they're looking for. Adrian Reynolds is fascinated by the psychology of persuasion, and trained with some of the experts Derren Brown learned from. You'll walk away from this session with at least a couple of strategies that will be new to you - more if you listen closely.

If you'd like to attend this free event, contact Nottingham CleanTech Centre.