I learned a lot about language and persuasion as a copywriter with one of London's leading ad agencies. The work I did for clients like Coca Cola, Debenhams and Motorola was experienced by a national audience, and it was effective.
I learned even more when I started to study the psychology of communication, mentored by trainers who had skilled up students including Paul McKenna and Derren Brown. That knowledge transformed the way I worked, and equipped me with capabilities useful when I worked in a hostel for vulnerable adults.
All of that then came together in my scriptwriting. My first film idea won me a meeting with the producer of Four Weddings And A Funeral. That led to TV drama writing with the BBC, and now I'm in the running for feature film projects with experienced directors. All of that explains why the first of the 3 sessions in the Hone Your Professional Edge series is about Language & Persuasion. Here's how you'll benefit as a result of attending:
1) You're undoubtedly familiar with situations where you're talking with someone, and get that sinking feeling you're not connecting. It's one thing to have that recognition, another to be able to do something about it. And the stakes could be high, in the context of a pitch or presentation. The material we'll explore in this workshop will give you practical steps to take, derived not from academic theory, but by paying attention to the person you're dealing with in new ways.
2) We're all aware of the idea that a picture is worth 1000 words. What you might not have considered is your ability to create powerful images within the minds of people through the way you use words. Comedians do it, poets do it, and we'll be building that skill to increase your range as a communicator - with loved ones, in meetings, and in written form.
3) How much attention do you actually pay to the people you're talking with? One way and another, we all present a wealth of signals and patterns in the way we engage. Some of them are in the words we use. And there's useful information too in the gestures people make, where we look, even in the speed we talk. All of it is incredibly useful if our goal becomes to communicate with people using their own preferences, rather than imposing ours.
Places on the upcoming courses are limited. Go here to find out more and secure your place now.